Trempit
2024
Design Field
UX.UI (User Research + App Design)
Client
Studential Project
Team
Sefi Bolter + Me
The Brief
Designing an app that solves a common everyday problem. We had to think about how we would solve it using an app interface.
I had trouble getting to faraway places when I was younger because I lived in a small town with no public transportation. I had to hitchhike to get out of the town and often dealt with problems and discomfort because of it.
The problem
There is no application for Carpooling in israel
despite the strong need of the population.
Market — other carpool apps
Uber
BlaBlaCar
Lyft
User persona
Yuval Shalom
Age:
Location:
Job:
24
Holon, Israel
Computer science student
Bio
Yuval is a third-year software engineering student at HIT Holon. During the week, he lives in a rented apartment near the university, but every weekend, he travels back home to visit his parents living in the north.
The journey from Holon to Kiryat Motzkin is a long 100 km trip. The commute by public transportation is exhausting and frustrating for him every single week.
Motivations
Wants to see his parents every week
Wants to save money
Loves innovations and technology
Technology
Uses Moovit to find public transportation.
Can learn to use new app easily
Helping others with their phones
Goals
Wants to get as fast to his parents as possible.
Don’t want to pay high price for a ride home.
Pain Points
He always has to rush to catch his next bus or train on time.
Multiple transfers and wait times make the trip exhausting and unpredictable.
Crowded trains and buses make the ride uncomfortable.
Objective & Research Questions
Nice to meet you, How old are you?
18-24 Years old
25-34 Years old
35-44 Years old
Let’s say you picked public transport, which app would you recommend to a friend?
Moovit
HopOn
Pango
Other
About how many times a month do you take a long trip on public transport (more than 50 km)?
3 – 5 times
1 – 2 times
More than 5 times
what's the most important thing for you when choosing how to travel on public transportation?
Travel cost
Arrival time
Ride comfort
Where do you live?
City
Local council
Regional council
Kibbutz
Moshav
Community settlement
*The questions in the research were written and asked in Hebrew for an Israeli audience, but they were translated into English for the purpose of presenting this case study.
JTBD
When I travel a long distance within Israel...
1
I need to find a reliable ride that fits my timing and location preferences,
so I can get to my destination efficiently with comfort & best price.
2
I need to easily compare drivers and rides based on key factors,
so I can feel confident I’m picking the best option and not missing out on a better match.
3
I need to book my ride in advance and receive timely updates,
so I can plan the rest of my day with confidence and avoid delays.
Userflow
Wireframes
Design System
Typography
Colors
Soft Off White
#F5F5F5
Native White
#FFFFFF
Friendly Blue
#0047FF
Clever Navy
#141938
Innovative Gray
#808187
Logo & symbol
Trempit
Buttons & Main Components
