Postcards for the hostages
2024
Design Field
Print + Calligraphy
Client
Personal Project
Team
Myself :)
The Brief
At the end of each year, at the HIT Visual Communication Department's graduation exhibition, the graduates open a shop where they can sell products that the students have made to support local design and promote the students and their art.
I contacted the "Hostages and Missing Families Forum" and, in a natural collaboration, I designed 109 postcards for the 109 people still held captive by Hamas in crowded tunnels, without oxygen, and in harsh and impossible living conditions.
Following the sale, hundreds of shekels were donated to the families Forum, and people who visited the shop were exposed to the postcards, hopefully raising awareness about bringing them back home 🎗️❤️
Initial sketches & consultation
I created an initial sketch of the idea and sent it to Alon Kanchok from Studio Rag, who designed the main font used by the Hostages' Families Forum.
I asked for his permission to use the font and for his professional opinion.
First try using "Marom" (RAG) font
Alon Kanchuck (Rag Studio)
The current font sizes don't feel right.
You want to stick with a regular text paragraph at this size, consider using a free font like Alef, Assistant, or Heebo.
Use Marom the way it's meant to be used: large and tightly spaced
Me
Thanks will keep you updated.
Trying out different letters with a calligraphy pen
Final postcards design
Hover and click the postcard to flip it
Photos from the event
Project impact & achievements
Omer Shem Tov, a released hostage, shows support for the project
Social dialogue
The Instagram post, shared in collaboration with "Bring.Omer.Home", reached 29,070 users, helping raise awareness and bring the topic to public attention.
Money Donation
$153 were donated to the Hostages and Missing Families Forum, representing all the profits from the project.
Great Support
The project was supported by hostages' families, designers, the OTOTOT (AAA) magazine, and thousands of citizens who felt a connection.